Packaging made with post-consumption paperboard wins the ABRE Prize of the Brazilian Packaging
Partnership between Ibema, O Boticário and Kingraf won gold trophy in the sustainability category
The “Sombras Refil” package, developed for the brand Quem Disse Berenice, received the Gold Trophy of Sustainability during the 17th Brazilian Packaging Award. The project was carried out for Grupo O Boticário in partnership with Kingraf and Ibema, the third largest paperboard manufacturer in Brazil and one of the largest players in Latin America.
Made with Ibema Art Premium PCR, triplex paperboard that brings in its composition post-consumption material, the reusable case composes the first line of the brand Quem Disse Berenice to use this type of raw material. Direct contact with the product required compatibility testing, which guarantees quality, durability and durability of the decoration.
By winning the national award, the packaging wins the right to participate in the World Packaging Award.